A.P.C. installs its café at the Joyce Gallery

A.P.C. opening an ephemeral café in Paris is a bit of afashion event for fall 2019. For his A.P.C. café, Jean Touitou has selected an ideal spot, the Galerie Joyce, nestled in a beautiful neighborhood: the Jardin du Palais Royal!

For two months, from November 20, 2019 to January 31, 2020, head to the Buren columns to drink the famous A.P.C. "Yayu Fasil" mocha, a coffee from Ethiopia with walnut and Earl Grey notes, roasted and packed by the roaster Café Coutume. And Jean Touitou is formal: "I like to trust and I would like to be trusted with the choice of this coffee origin."

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Okay then, here we go to test the macchiato, but espresso lovers can be tempted by the small tight at 2.5 euros or its white version, the flat white, at 5 euros. Others, more tea lovers, test the golden latte with almond milk and turmeric, tasty and energizing and the matcha latte! For these drinks, A.P.C. uses organic tea from House of Waris, a little known house in Paris...

To accompany them, Maison Coutume supplies the café with organic madeleines, shortbread and cakes. Four cakes are exposed to the sight of all, they all give desire. A banana bread, a chocolate carrot cake, a chocolate-pecan cake and a lemon-poppy cake, so much so that the choice was difficult. It will be banana bread and we do not regret For 5 euros, the share is quite big, a nice surprise which gives us good desire to come back in this coffeeshop-tea room, especially that the atmosphere is rather calm and allows a real break.

Some tables are installed, we think that they will be taken by storm between 4pm and 6pm, but nothing is serious, A.P.C. makes coffee to take away, a good opportunity to settle down in the historical garden.

A glance at the walls at the back of the building beckons us: cups, thermos, ground or bean coffee, tee-shirt, candles and a portable plaid, A.P.C. has made us a selection to survive the winter, very nice! We almost forgot that A.P.C. was originally a menswear brand, A.P.C. standing for Atelier de Production et de Création. It's been a long road since the beginning in 1985. Today, the brand offers many upcycling solutions and mostly maintains its minimalist identity.

A.P.C. has become, more than a brand, a way of life, and we validate!