Läderach, discover the Swiss chocolatier's first boutique in Paris

Läderach, the famous Swiss chocolatier, has just opened its first boutique in France, in Paris, opposite the Samaritaine. Head for the 1st arrondissement to discover this new temple to chocolate , set to delight cocoa-lovers across 118 m2. This opening represents an important milestone for the family business, founded in 1962.

The Läderach story is one of a passion for chocolate handed down from generation to generation. It all began in the Swiss Alps, where Rudolf Läderach Jr. revolutionized chocolate-making in 1962 with his invention of the first chocolate-breaking machine. His son, Jürg Läderach, continues this tradition with innovation and exceptional quality, making Läderach a global benchmark in the art of chocolate making. In 2018, Elias Läderach wins the title of World Chocolate Champion. This was followed by the company's desire to expand internationally.

Läderach 's reputation is recognized worldwide. Known for its"From bean to bar" approach, the brand ensures controlled quality, thanks to all-Swiss production and a direct partnership with cocoa growers. This method guarantees not only first-rate ingredients, but also a finished product of exemplary freshness.

So, what can you find in this Läderach boutique in Paris? The classics, but also two ephemeral creations await you:

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• Frisch Schoggi: large, hand-cut chocolate bars, available in over 20 varieties.
  
  
• A limited edition FrischSchoggi Massepain de Minuit: Combination of Lübeck marzipan, almonds and fine dark chocolate.
  
  
• FrischSchoggi Pumpkin Spice Lait Blond: Swiss white chocolate with Pumpkin Spice, caramel and milk chocolate with caramelized almonds.
  
  
• A counter dedicated to Pralinés, Truffles and MiniMousses, including vegan options based on cashew milk.
  
  
• From discovery boxes and bonbons to figurines and single chocolates, the boutique has it all.

We particularly recommend the bars by the kilo, which are guaranteed to be less than 4 weeks old, giving the chocolate an exquisite taste. Start by smelling your chocolate before you bite into it, and you'll see, it's guaranteed to scent the nostrils.

In short, Laderach's arrival in France, and particularly in Paris, is sure to delight fans of the brand and gourmands in search of fine chocolates. Note that Laderach is not stopping there, as the chocolatier is already planning to open a two-storey flagship store in the Opéra district, which will include a tasting room. In the meantime, head toRue de Rivoli to fill up on cocoa.