Unlike other family celebrations rooted in history or religion, Grandmother's Day was created in 1987 by the coffee brand Cafés Grand'Mère. This far-from-ancestral creation was intended to celebrate the brand's 20th anniversary, by encouraging the gift of coffee to these maternal figures. Ironically, traditional gifts tend more towards bouquets of flowers or poems, especially with the daffodil, narcissus and tulip picking season.
This celebration takes place every first Sunday in March, a date that has no official status like Mother's Day, but which has become firmly rooted in French customs over the years. The event has gained in popularity, particularly in schools, where workshops and competitions are organized for the occasion. This year, the date is Sunday, March 3, 2024.
The introduction of this holiday has also had an impact on the floral sector, with a significant rise in sales of flowers and houseplants, underlining the importance of this celebration in the hearts of the French. However, the holiday is not without its critics, not least because of its proximity to International Women's Rights Day on March 8, which raises questions about the commercial and societal implications of its celebration, seeing it as a potential dilution of more militant messages by a more commercial and traditional approach to women's place in society.
Grandmother's Day, although initiated by a commercial approach, has established itself as an important moment of celebration in the French family calendar, recalling the affection and respect we hold for these matriarchal figures. Despite its critics, it remains an opportunity to strengthen family ties and recognize the valuable role grandmothers play in our lives.
In any case, it's worth noting that what most grandmothers want is to be thought of. Whether it's a simple phone call, a charming gift, a meal or an activity to share, it's all good.
Far from the stereotypes of yesteryear, today's grandmothers are often very active, enjoying getting out and about, and taking their grandchildren on activities. We invite you to discover a whole range of good ideas for outings. Although it's a commercial day, it's still a great opportunity to spend some quality intergenerational time.
Grandma's Day 2024: activities and outings with grandma in and around Paris
Grandma's Day is this Sunday, March 3, 2024. Because every occasion is a good one for spending time with grandma, Sortir à Paris gives you some ideas for this special day between grandma and her grandchildren. [Read more]
Grandma's Day 2024: activities and outings with grandma in and around Paris
